{"title":"Home","description":"\u003cp\u003ePractical household products and everyday cleaning essentials for South African homes. From dishwashing liquids and pine gel to general-purpose cleaners — Prime Essentials keeps your home clean and running smoothly.\u003c\/p\u003e","products":[{"product_id":"prime-essentials-super-dishwash-liquid-750ml","title":"Prime Essentials Super Dishwash Liquid 750ml","description":"\u003cp\u003eBring powerful everyday cleaning to the kitchen with \u003cstrong\u003ePrime Essentials Super Dishwash Liquid\u003c\/strong\u003e. 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